Home > ECM > Tweet Jam Tarts – Revisited…

Tweet Jam Tarts – Revisited…

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Last Thursday I participated in another exciting ECM Tweetjam (if you don’t know what a Tweetjam is read it here) organised by @bduhon (long suffering editor of AIIM’s publications and curator of @AIIMCommunity). I had missed the announcements, but stumbled upon a tweet message from a friend, just in time, so I jumped in.

The usual suspects participated in the discussion. Virtually all vocal participants were from the vendor community, but that is not surprising given AIIM’s make up as an organisation. Also not surprising, since the people who have opinions to share on ECM tend to be the ones that have been around this industry for a while and have seen the good, the bad and the extremely ugly (I’m talking about ECM projects here, before anyone gets offended!)

Even though you can use any twitter client to participate in a tweetjam, TweetChat was the preferred tool of the day. It just keeps everything focused and flowing but even with the best tool for the job, it’s difficult to keep up. At the peak of the discussion there were between 5-10 tweets in every 5-second refresh cycle. No chance of reading all of them, never mind responding. Bryant did his best to streamline the flow by numbering the questions but, inevitably, the limitation of 140 characters and the multiple threads of conversations/retweets/comments on each question meant that it was fairly chaotic at times. That’s not a bad thing in a tweetjam! It shows that the participants are passionate about the topic and that it’s not scripted. I’ve been in other tweetjams before, where it was obvious that the only participants were marketers with a very specific message to convey. Those tweetjams are boring!

For those interested in stats: In an hour – 977 tweets, 82 twitterers, potentially reaching 42,500 people…

It’s worth remembering though, that for every person active in a tweetjam conversation, there are several others that just listen in, monitoring the hashtag and looking for pearls of wisdom. And there were several in the session.

So, what ECM pearls did we pick up in the Jam? Here are some…

  • The never-ending saga of “is ECM the right name for what we do?” continues
  • BPM is a fundamental part of ECM, as confirmed again by OpenText acquisition
  • ECM is relevant to small organisations as much as it is to large ones
  • SharePoint is here and offers basic ECM, if implemented correctly, but there are some ‘evil’ implementations out there.
  • Operational efficiency is “sexy”… According to some at least.
  • Some of us are too old and have been in ECM for far too long…

You can read Bryant’s more detailed blog about the #ecmjam here, but I must say it was fun!

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